During the XIV edition of The Mountains of Bulgaria – Four-Season Hospitality Tourism Fair, Sofia Tourism Administration – Sofia Municipality received a certificate for the effective implementation of modern electronic marketing. The forum took place from October 18 to October 21, 2017 in the town of Smolyan and the main reason for this certificate was the upgraded tourism website of Sofia - www.visitsofia.bg. The certificate was presented to the Director of Sofia Tourism Administration Mr. Ivo Marinov by the organizers of the exhibition - Rhodope Regional Management Organization and Rhodope Regional Tourism Association.
As usual Sofia Municipality was represented at this forum by Sofia Tourism Administration with its own advertising booth, and this year on the occasion of the upcoming Bulgarian Presidency of the Council of the European Union, the booth of the capital was branded with the logo of the Presidency.
During the fair Sofia presented its potential as a mountain, eco and pilgrimage tourism destination. Professionals and end users learned more about the various opportunities for mountain tourism in the region of Sofia, received maps and promotional materials. Sofia also presented the valuable combination of beautiful nature and rich cultural and historical heritage, introducing the visitors to the opportunities for pilgrimage trips to the monasteries of Sofia Holy Mount. This year there was a strong presence of foreign representatives from Hungary, Estonia, Greece, Germany and Turkey. They also visited the booth of the Bulgarian capital and received the most up-to-date information on tourism as well as promotional materials about Sofia.