In April one of the most prestigious business media in the world - the Financial Times, opened an office in Sofia. By the end of the year, the office is expected to have hired 130 employees who will be responsible for engineering, development, design and economic analysis. One of the reasons behind this choice is Sofia’s reputation as a center of technology and the development of the data and artificial intelligence industries. According to Cait O'Riordan, Chief Product and Information Officer at the Financial Times, “Sofia is an irresistible destination for such an investment”. The Financial Times is oriented towards digital technology - over ¾ of its readers are subscribed to its digital platform and Sofia will play a key role in achieving growth in this direction.
According to FDi Intelligence’s latest research Sofia will be one of the most attractive locations for international investment for the next 2 years. At a meeting of the Council of Ministers an agreement between Bulgaria and the World Bank, which will also open an office in Sofia, was also approved. Sofia was ranked 28th out of 283 European regions included in the index for jobs requiring intellectual skills. In 2018, Sofia was ranked 18th out of 400 worldwide regions with a high proficiency in English, which is also important for attracting international companies to the capital. Investments are an opportunity and a perspective for the young, educated people of this city, but they also develop Sofia as a destination for young and talented people of various interests.