So That the Book Can Exist!

Tuesday, 08 December 2020

The BUY A BOOK. GIVE IT AWAY FOR CHRISTMAS initiative has been launched

On the eve of the Christmas and New Year holidays, more than 200 publishing houses and online bookstores, as well as the Faculty of Journalism and Mass Communication of Sofia University St. Kliment Ohridski, the Ministry of Education and Science united around the Buy a Book initiative. The campaign entitled "So That the Book Can Exist" invites readers to make a meaningful gift to their loved ones by giving them a book for Christmas.

"Buy a book. Give it away for Christmas” is the third initiative this year related to the Buy a Book cause, realized by the Bulgarian Book Association. The campaign was launched during the emergency situation in the spring in order to help the book, preserve it as a value and secure its future.

The initiative managed to unite the book industry in a common cause, to send valuable messages to the public and to acquaint readers with the large family of the book and the role of all those involved in its creation.

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